2022 Tourism Campaign “Visit Thailand Year 2022” Approved

The administration has approved the new Thailand tourism campaign titled “Visit Thailand Year 2022” and the CCSA or Centre for Covid-19 Situation Administration has formed a committee to look for COVID-related drawbacks for the country’s recovering tourism industry.

Phiphat Ratchakitprakarn, Minister of Tourism and Sports, said Tuesday that the administration accepted the ministry’s plan in keeping with Prime Minister Prayut Chan-o-cha’s goal of restoring the domestic tourism industry.

“The Tourism Authority of Thailand will oversee the campaign to draw foreign visitors to travel in Thailand using a budget drawn from both the government and private sector. The campaign will focus on Chiang Mai, Phuket, Nakhon Ratchasima and Ayutthaya,”

– Phiphat Ratchakitprakarn, Minister of Tourism and Sports

Tourism Authority of Thailand Governor Yuthasak Supasorn said that the campaign’s main objective is to achieve 50% hotel occupancy rate in targeted provinces.

According to Mr. Yuthasak, tour package promotions will be done in partnership with airlines and hotels. The Tourism Authority of Thailand has directed that local and foreign offices change their working plans for 2022 in order to fulfill the campaign’s goal,

“In 2022, we will concentrate our promotional efforts on the Middle East and India.”

He told reports that the CCSA also authorized the creation of a new Centre for Tourism and Sports Situation Administration under the leadership of Mr. Chote Trachu, permanent secretary of the Tourism and Sports Ministry, in an effort to address travel issues during the COVID-19 pandemic.

Mr. Yuthasak added that the centre would assist tourists to understand COVID-19 prevention protocols for them to travel to each province.

He said that travelers going to blue zone provinces must show their proof of vaccination to authorities upon entry, despite being previously required to do so at Bangkok’s Suvarnabhumi airport.

Mr. Yuthasak stated that with all these measures implemented, Thailand’s tourism industry is likely to recover and reach the government’s target revenue level of 50% of what it was in 2019 by 2022.

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SOURCE: Bangkok Post