Thailand Targets to Welcome 68.5 Million Tourists by 2028

The Tourism Authority of Thailand (TAT) has outlined its goal for the country’s tourism sector, aiming for 68.5 million international tourists in 2028 and projecting a revenue of 5.6 trillion baht, equivalent to roughly 25% of Thailand’s Gross Domestic Product (GDP). This objective is based on the positive indicators of recovery observed after 2022 when Thailand reopened its borders.

The TAT is not only focused on the distant future but also on further immediate goals. The authority is finalizing its marketing strategies for 2025, when it expects to generate total revenues of 3.1 trillion baht and contribute 16% of Thailand’s GDP. Domestic tourism is anticipated to contribute approximately 805.6 billion baht (about 26%) to this revenue, which will not rely solely on foreign tourists.

The year 2025 will mark a significant milestone for the tourism sector in Thailand. The country anticipates initiating the “Resilience Phase” after overcoming the challenges posed by the global pandemic. This phase signifies the nation’s resolve to rebound and sustain ongoing development in the tourism industry, pushing through the post-pandemic recovery and achieving new heights in tourism-related revenue generation through 2028.

Governor of TAT Yuthasak Supasorn recognizes the global aspect of this recovery path. He asserted that the recovery of the tourism sector is not exclusive to Thailand, as several countries worldwide have launched their marketing strategies to revitalize the industry. This global effort will inevitably increase competition in the tourism industry.

Governor Supasorn points out the need for Thailand to prioritize and improve its tourism marketing strategies to stand out in a market that is becoming increasingly competitive. The main objective is to restore tourism revenues to their pre-pandemic levels in 2020, if not higher.

The goals of Thailand offer a strategic road map for recovery. This could have a considerable impact on the country’s economy, contributing significantly to its GDP and assisting to revitalize and develop other tourism-related industries, such as the hospitality industry, transportation, and local businesses.

However, the success of these plans depends on several variables, including how effectively the Land of Smiles can market itself in the face of growing global competition. Despite this, the country’s tourism outlook remains positive.

SOURCE: Thai PBS

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